Become Self-employed

In an age where the Internet connects people, ideas, and businesses faster than ever, the key question becomes: how to stand out and become visible?

This lecture guides participants through the process of building a brand in the digital era — from product development and promotional planning to tracking and measuring results.
Through practical examples, Natalija Žunar explains how a successful digital product is created, what makes an effective marketing campaign, and how to balance quality, speed, and personalization to meet the expectations of today’s consumers.

A special part of the lecture focuses on SEO optimization — how Google ranks content, the difference between organic and paid traffic, and how to effectively use PPC (pay-per-click) campaigns. Participants will also learn which social networks bring the most benefit, with an emphasis on Facebook as the most accessible and widely used platform for promoting businesses beyond the fashion industry. The lecture also highlights the importance of consistency and customer support — because success on social media doesn’t come only from good content, but from building genuine relationships with your audience.

Finally, an important question is raised through discussion:
👉 How affordable is digital really — and is cheap always profitable? This lecture offers a clear and practical guide for anyone who wants to understand how digital marketing works — and how to bring their brand to the top of Google search results.